What affects Saudis’ intention to travel by air during the Covid-19 crisis?(The roles of anxiety, prevention-focus, self-efficacy, and airlines’ communication)

Fethi Klabi

Civil aviation is one of the sectors most affected by the Covid 19 pandemic. Due to the lack of marketing research in the Arab world on this topic, this study examined the causal and moderating relationships between Covid-19 anxiety, prevention focus, self-efficacy, information about Covid-19, and intention ...